Two eminent thought leaders in the global world of entrepreneurship, John Mullins (The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan: 2003, 2006) and Randy Komisar (The Monk and the Riddle: The Art of Creating a Life While Making a Living: 2001) have teamed up to write what Stanford University Professor Bob Sutton calls “more than the most useful book I’ve ever read on entrepreneurship."
B sheds new light – and refreshing clarity – on the term
business model and will give you a process to discover a better one for
your business old or new, as well as a framework for organizing your
thinking. It will reinvent your business plan, and your approach to
business planning, too.