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Authors of Getting to Plan B in the Business Media


Read John's article “Plan B and beyond”, originally published in Business: The Ultimate Resource, and selected by Lloyds Bank as one of the first articles to be published as part of a content partnership with Bloomsbury to help support their business banking customers:
http://resources.lloydsbank.com/insight/plan-b-and-beyond/

From Gulf Business, in the article "Expert Slams Crowdfunding As A ‘Fad’"
John discusses the future of crowd-funding:
http://gulfbusiness.com/2013/11/expert-calls-crowdfunding-as-a-fad/#.UoTrRYXbIbl

Read John's perspective on crowd-funding for start-ups in the article "Backlash against crowd-funding for start-ups" from The National:
http://www.thenational.ae/business/industry-insights/the-life/backlash-against-crowd-funding-for-start-ups

From The Financial Times, Entrepreneurship Section, read the article "Let the right one in":
http://www.ft.com/cms/s/0/109574f2-d1ab-11e2-b17e-00144feab7de.html#axzz2WBNKkjmq

Read John's article "How to get your customers to fund your business start-up" in  bytestart.co.uk:
http://www.bytestart.co.uk/get-your-customers-to-fund-your-business-start-up.html

From the blog, An EntrepreneurialLife, read about SafelyStay a business started by one of John's students from LBS’s Entrepreneurship Summer School:
http://anentrepreneuriallife.com/safely-stay-a-lesson-in-tenacity/

John discuses entrepreneurship and education in his article "Studying start-ups is the emerging core area" from Education Post:
http://www.educationpost.com.hk/resources/mba/130906-roundtable-studying-start-ups-is-the-emerging-core-area

Read John's article in Forbes titled "Start-Ups Must Remember That The 'Customer Is Still King' To Succeed":
http://www.forbes.com/sites/lbsbusinessstrategyreview/2013/09/23/start-ups-must-remember-that-the-customer-is-still-king-to-succeed/

From USA Today read John's advice in "How to start a small business with smarts":
http://www.usatoday.com/story/money/business/2013/09/22/smart-small-business/2837919/

Read John's article in The Huffington Post, "Got a Good Idea? Let Your Customers Fund Your Start-up!":
http://www.huffingtonpost.com/john-mullins/got-a-good-idea-let-your-_b_4038749.html

From The Financial Times, Innovation and the Economy section, read the article titled "Creativity is the mother of innovation but itself need nurturing":
www.ft.com/cms/s/0/757f2fae-2cf8-11e3-8281-00144feab7de.html?siteedition=uk

From British Politics and Policy at LSE (a blog of The London School of Economics and Political Science):
http://blogs.lse.ac.uk/politicsandpolicy/archives/36864

Watch a video from WSJ Live, featuring John Mullins discussing, "Why Banks are No Use to Tech Start-Ups":

http://on.wsj.com/12tIa82

Read an interview with John Mullins in the article titled, Plan A to Plan B and beyond, from The Smart CEO:
http://www.thesmartceo.in
http://www.thesmartceo.in/cover-story/2plan-a-to-plan-b-and-beyond.html

Read a blog post discussing the Entrepreneurial Finance Course taught by John Mullins in India:
http://sangeetharajan.blogspot.com/2011/09/nen-course-on-vc-sep-19-21-2011-part-ii.html

Read the article, "The business planning conundrum ," from Management-Issues, written by John Mullins:
http://ww.management-issues.com/2010/9/2/opinion/the-business-planning-conundrum.asp

Watch a video from StartUp TV, featuring John Mullins discussing markets and industries: what's the difference and why it matters:
http://viewer.zmags.com/publication/4efcdb69#/4efcdb69/14

Read the article, "What to do before you write a business plan," from The European Business Review, written by John Mullins:
http://www.europeanbusinessreview.com/?p=2049
To read as a PDF, click here.

Read the article, "How Google copy-pasted its way to success," from DNA India featuring an interview with John Mullins:
http://www.dnaindia.com/money/interview_how-google-copy-pasted-its-way-to-success_1381130

Read the article, "A Business Plan? Or a Journey to Plan B?" from MIT Sloan Management Review written by John Mullins and Randy Komisar: 
http://sloanreview.mit.edu/the-magazine/articles/2010/spring/51302/a-business-plan-or-a-journey-to-plan-b/

Read the article, "Always have a plan B and plan C," from FT.com, featuring an interview with John Mullins:
http://www.ft.com/cms/s/0/3e5c7f60-2de0-11df-a971-00144feabdc0.html

Read the article, "Getting to Plan B," from Capital CEO, written by John Mullins and Randy Komisar:
To read in
Cantonese, click here.

Read an article from the Hong Kong Economic Times, featuring an interview with John Mullins:
To read in Cantonese, click here.

Watch a clip from ET Now, featuring John Mullins and his work with India-based firm, Myntra, using the approach to business planning outlined in Getting to Plan B:
To view the video, click here.

Read the article, "Should You Ditch Your Business Plan?" from BNET, featuring John Mullins discussing the "pitfalls of clinging too tightly to your business plan":
http://blogs.bnet.com/mba/?p=1666

Read the article, "Learning when to move on is an art," from Times Online, featuring John Mullins discussing the topic of teaching entrepreneurship in business school:
http://business.timesonline.co.uk/tol/business/management/mba/article6930367.ece

Read the article, "Patagonia's steep climb to success," from Ethical Corporation written by John Mullins and Randy Komisar:
To read as a PDF, click here
.

Read the article, "Biyani: When bad news is good news," from the Corporate Dossier, The Economic Times, written by John Mullins and Randy Komisar:
http://economictimes.indiatimes.com/Features/Corporate-Dossier/Biyani-When-bad-news-is-good-news/articleshow/5225190.cms?curpg=1

Read the article, "Entrepreneurs adept at finding a new route to success," from the Corporate Dossier, The Economic Times, that quotes John Mullins and references Getting to Plan B:
http://economictimes.indiatimes.com/Features/Corporate-Dossier/Entrepreneurs-
adept-at-finding-a-new-route-to-success/articleshow/5129780.cms?curpg=1

Read the article, "Test your business model quickly and cheaply, says John Mullins" from the Corporate Dossier, The Economic Times, featuring an interview with John Mullins:
http://economictimes.indiatimes.com/features/corporate-dossier/Test-your-business-model-quickly-and-cheaply-says-John-Mullins/articleshow/5129813.cms

Read John Mullins' Wall Street Journal article, "Why Busines Plans Don't Deliver: The five most common flaws and how to fix them:"
http://online.wsj.com/article/SB10001424052970204830304574133501980701202.html