Do you need better materials to teach your students about business models? Bring lessons from Getting to Plan B into your classroom. John Mullins' case materials may be accessed from the European Case Clearing House website, and there's a PDF summary article on the book below.
Articles
John Mullins & Randy Komisar, MIT Sloan Management Review, "A
Business
Plan? Or a Journey to Plan B?"
To read as a PDF, click here.
Case
Studies
From The Case Centre website:
Case study: Marston Venture Management (UK)
http://www.thecasecentre.org/educators/products/view?id=67810
Case study: Indo US Ventures (India)
http://www.thecasecentre.org/educators/products/view?id=88464
Case study series: Silverglide Surgical Technologies (USA)
http://www.thecasecentre.org/educators/products/view?id=82611
Case study: Notting Hill Notes (UK)
http://www.thecasecentre.org/educators/products/view?id=72496
Case study series: Concept Arbitrage in India (India)
http://www.thecasecentre.org/educators/products/view?id=101743
(Part A)
http://www.thecasecentre.org/educators/products/view?id=101745
(Part B)
Case study series: Visual Optical case series (Tunisia)
http://www.thecasecentre.org/educators/products/view?id=72494
(Part A)
http://www.thecasecentre.org/educators/products/view?id=110237 (Part B)
Presentations
Soren
Hovgaard,
"Opportunity Generation and Assessment"
Summer School in Entrepreneurship, 2010
Department of Economics, University of Copenhagen
To view
the presentation as a PDF, click here.
